Forsell Dental AB has developed Ideal Floss. The product is marketed internationally and patented worldwide. The company is Swedish-owned. Erik Forsell is the company's CEO.

Business Plan

Production and sales of a dental floss holder designed for the general public which simplifies and improves cleaning between teeth (interdental cleaning).

Global marketing and sales is organized through pharmacies, federal agencies, private businesses and retail outlets. Marketing and sales is managed by the company itself, as well as retail representatives.